Pitashi
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Decision Matrix · April 2026

3PL fulfillment partners — evaluated.

A side-by-side evaluation of four shortlisted third-party logistics providers for the West Coast distribution build. Scored across cost, capability, fit, and risk.

Evaluated
4 vendors
Shortlist of 11
Ashfield
Established
Cargo Lane
Volume player
Drift
New entrant
Cost
Pick & pack rate
$3.40
$2.65
$2.20
Storage / pallet / mo
$32
$26
$22
Setup fee
$8,500
$12,000
$0
Capability
White-glove furniture delivery
Partner-managed
Trade-program order routing
Custom build
Same-day pick by 2pm
Beta only
Returns processing
Fit
Furniture experience
12 yrs
3 yrs
<1 yr
Reference clients in segment
2
1
0
Shopify integration depth
Medium
Medium
Light
Risk
Migration complexity
High
High
Low
Contract flexibility
3 yr min
2 yr min
Month-to-month
Total score
68
62
48
Verdict
Brightpath wins on the criteria that matter most for this build.

Brightpath is not the cheapest option, but the combination of furniture-grade white-glove handling, native trade-program routing, and a 12-month contract floor makes it materially safer than the alternatives. Drift is tempting on price but the lack of segment experience is a real risk during peak season. Cargo Lane is a respectable backup if Brightpath terms can’t be reached.

Recommended
Brightpath