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Marketing · Channel Performance

April 2026 — channel breakdown

PERIODApr 1 – Apr 30, 2026VSMar 1 – Mar 31, 2026
Total revenue
$1.54M
↑ 11.4% vs Mar
Sessions
218K
↑ 6.8% vs Mar
Blended ROAS
4.2x
↑ 0.3x vs Mar
Blended CAC
$92
↑ $4 vs Mar

By channel

Apr revenue · share of total
Paid social
28% of revenue
$432K
↑ 8.4% vs Mar
Spend
$104K
↑ 4% MoM
ROAS
4.2x
↑ 0.2x MoM
CAC
$112
↑ $6 MoM
Email
22% of revenue
$338K
↑ 14.2% vs Mar
Sends
17
+1 vs Mar
Open rate
35.4%
↑ 0.4 pts
CTR
3.7%
↓ 0.1 pts
O
Organic search
18% of revenue
$278K
↑ 6.1% vs Mar
Clicks
62K
↑ 3% MoM
Avg position
8.4
↑ 0.6 places
Conv rate
2.8%
↑ 0.1 pts
Organic social
9% of revenue
$138K
↑ 22.5% vs Mar
Posts
72
+8 vs Mar
Reach
720K
↑ 14% MoM
Engagement
4.0%
↑ 0.1 pts

Attribution

Multi-touch · first vs. last vs. linear
Direct
34%
Paid social
26%
Email
18%
Organic search
12%
Organic social
7%
Other / referral
3%
Top movers up
Organic socialFrom 6.5% to 9% share
+22.5%
↑ MoM
Email — trade segmentTargeted designer sends
+18.4%
↑ MoM
PinterestNow 4% of social-attributed revenue
+14.1%
↑ MoM
Top movers down
Meta retargetingCAC up, ROAS holding flat
−6.2%
↓ MoM
AffiliateTwo key partners on pause
−4.8%
↓ MoM
Paid search — brandSaturated; less room to grow
−1.6%
↓ MoM